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Reliance GSM

Reliance Mobile GSM Service has begun the commercial roll-out of its postpaid services in Mumbai.Reliance Mobile has launched its GSM postpaid services with a plan of Rs. 375. The company has bundled various value benefits as part of its effort to target postpaid high ARPU customers. In line with its value proposition, Reliance Mobile is offering 750 free local minutes as part of this plan during the postpaid roll-out. The company is also offering tariff benefits to its new postpaid subscribers by offering a flat local call rate of 50 paise/minute to any network as well as fixed line phone. The company is also offering a flat STD call rate of Rs. 1 to any network across India.

Currently, the company is rolling out two SMS packs. For light SMS users, the company is offering free 100 local and national SMS bundle at a monthly charge of Rs. 25. For mega SMS users, Reliance Mobile is offering free 1000 local and national SMS bundle for a monthly charge of Rs. 60. For low-usage subscribers, Reliance Mobile is offering Rs. 199 plan as part of its GSM postpaid launch in Mumbai. The company has bundled a local usage discount of Rs. 150 with this plan.

Recently, Reliance Mobile became the first company in the world to add over 11 million new subscribers in a span of three months. The company added these subscribers post the launch of its GSM services in India. With an addition of 3 million new subscribers during March 2009, Reliance has added the highest number of new subscribers in the industry for the third consecutive month.

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