Vodafone arrived in India in September 2007, with the aim of capturing a share of the fast growing Indian market. Vodafone has operations in over 25 countries across 5 continents with nearly 40 network partners and around 200 million customers worldwide. In India, Vodafone Essar has a presence in 16 circles covering 86% India's customer mobile base and has a customer base of 49.1 million.
Vodafone provides both prepaid and postpaid GSM cellular phone coverage throughout India. Based on GSM technology Vodafone provides voice and data services in 16 out of the country's 23 cellular circles.
Vodafone has received numerous awards including "Most Respected Telecom Company", "Best Mobile Service in the Country" and "The Most Effective And Most Creative Advertiser Of The Year".